MediaLiner goes VivaLiner®
(Uetersen, Germany, September 01, 2016) From September 2016 Feldmuehle Uetersen’s liner, formerly known as MediaLiner, will be produced and marketed under the new brand name VivaLiner. The name change does not imply any changes in the renowned quality and the specifications of the liner. It is just another step in the company’s path towards greater independence and a new strategic orientation.
VivaLiner for corrugated packaging with high-quality images
Feldmuehle’s VivaLiner is a bright-white, matt top liner that not only offers a unique feel but also enables superior image quality for corrugated packaging, sales trays, displays and other lamination applications. Particularly worthy of emphasis is VivaLiner’s wide range of possible end uses. Its uniqueness lies in its suitability for both offset and flexography printing and its usability for pre-print and direct printing using either sheets or reels. This makes VivaLiner a strategic one-stop-shop. Converters can benefit from a major increase in efficiency while brand owners and packaging designers can let their creativity flow. For more point of sale visibility VivaLiner is suitable for spot or effect varnishing and its excellent print gloss never fails to impress. Its high mechanical strength makes VivaLiner an ideal material for various corrugation and lamination techniques. Designed especially for corrugated packaging and laminates, VivaLiner is available in basis weights of 120, 135, 160, 175 and 190 g/m².
In addition to VivaLiner, Feldmuehle will also showcase VivaCard at FachPack 2016. VivaCard is an SBS board with a high-white, matt surface for premium folding boxes and graphical applications. The board distinguishes itself through its satin surface and high whiteness.
Find out more about the opportunities and challenges of holistic packaging design. Visit Feldmuehle Uetersen at FachPack 2016 in Nuremberg, Germany, stand 336, hall 7A. Detailed product information can be found on the website feldmuehle-uetersen.com or download our app for iPhone, Android, Windows or BlackBerry. (Source: press release)
