Link: Direct Mail Isn’t Dead: You Just Have to Make It Come to Life
(USA, August 26, 2016) With the rise in spam emails, phishing links and overzealous advertisers, consumers’ email — and confidence — are pushed to the limits. The results? Your sales promotions, new product offers and marketing communications go directly to the trash bin — or worse into a junk folder. This is bad news for companies who rely on digital as the only way to market to and reach their target audience. …
Direct mail, sometimes seen as an outdated channel for reaching consumers, is still one of the best options to get promotions and offers directly into the hands of consumers — something that many emails simply cannot achieve. While claims of direct mail being dead are ubiquitous, direct mail is far from being dead.
But not all direct mail is treated equal. Here are six methods for pumping life into direct mail campaigns.
1. Make It Stand Out — Shape and Size Matter
2. Make It High Quality — Sturdiness Matters
3. Make It Visually Impactful
4. Make It Multisensory
5. Make It Interactive
6. Make It Personal and Exclusive
To read complete article Go To:
http://www.piworld.com/article/direct-mail-isnt-dead-just-make-come-life/?utm_source=Publicate&utm_medium=email&utm_content=Direct+Mail+Isn%27t+Dead%3A+Make+It+Come+to+Life&utm_campaign=Articles+of+Interest (Source: Printing Impressions)
